This is from the same series of ads that is testing so well in terms of explaining issues to people in ways that they can understand, and respond to immediately. They need to be getting more play.

Let's take 'em viral!

Via Ed Morrissey at Hot Air, who says he hasn't seen these ads before, though I know it was Hot Air that turned me on to 'em (presumably, that was an AllahPundit post). They are often shown alongside the response numbers that they provoke in test groups, with the graph numbers superimposed by the people who work with communications expert Frank Luntz.

Naturally, I prefer 'em straight, without the graph lines. I trust Luntz that they are testing well.

Posted by: Attila Girl at 05:47 PM | No Comments | Add Comment
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