This came up in conversation at my father's house the other day. Part of this depends on what you call "a living." One eminent blogger chooses to do this so she can stay home with her child, because pursuing a "real" career would take her out of the home too much.

Some reject the idea of professional blogging as a potential "sellout." I estimate that there are probably 20 people out there making decent livings via blogging, and another 20 who eke out a sort of existence, paying their bills via their blog-incomes.

My stepbrother asserted that he thought the "break even" point was 5000 hits a day, but he didn't realize a lot of us have PayPal/Amazon Honor System buttons on our sites, so one of the variables is the generosity of one's readership (just like NPR stations—without the public subsidies). And, of course, there is the question of whether one makes more at any given traffic level by selling blogads (via BlogAds, or another agency) vs. participating in PJ Media.

There exists a partial list of people who may be making significant incomes from blogging, though I'm not sure I need numbers that are that specific: after all, one of the factors involved is whether one resides in Southern California, the greater Chicago area, New York City, the San Francisco Bay area, Washington, D.C., Tokyo, London, or another high-cost-of-living environment. Raw numbers don't tell us much, particularly if you're in Atlanta or somewhere reasonable like that. (Another variable: do you have roommates? Are these roommates humans, or cockroaches?)

Thanks to Janette, for sending that last link— and to the Cotillion Women, for posing the question.

Posted by: Attila Girl at 04:14 PM | Comments (2) | Add Comment
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