1 It's just because so many people care what LMA is having! Note to businesses everywhere: Just watch what happens to Cascade Mountain gin sales if Joy's taste buds are aroused, or even a little bit amused. Don't let her short posts throw you, or compare her "hits" to the likes of Kos; her pinpoint, laser-focused brevity allows those that do visit to recite her columns word-for-word. Try doing that with Kos! I've even heard rumors of trendy cafes and coffeehouses reproducing them on napkins and their menuboards, although they are having trouble with "dead" links, too! I still don't see a link to your neighborhood liquor store when I hit your PayPal button! What gives? Maybe they have one of those little scanners like for the bridal registry at Target...Who knows? If this becomes too succesful, you can add a link for a good rehab/relaxation spa for whenever you readers think it's necessary. A spa may be a good place to try that cucumber-flavored gin while you're at it. You can ask for a third slice for your drink.

2 Don't like being fashionable? Someone has to be the trend-setter.

3 What,.... Scotch is not the IN drink?

4 Booker's