I didn't pin Roger Simon down when I saw him on a panel at the last UCLA/LA Times "Festival of Books" six months ago. But I did today, at the film festival. He does not, as you might imagine, walk around in a fedora. In real life, it's a baseball cap.

RLS: [eye contact]

LMA: I'm just a stalker. Actually, I have a blog, and I'm a big admirer [hands over a "Little Miss Attila" business card]. I'm also working on a mystery, of all things.

RLS: I think I've heard of your blog.

LMA: Now that's flattering. Can you answer a few questions about Pajamas Media?

RLS: Okay, but we'll have to make it quick. [Nods to another would-be interviewer, who clearly outranks me because he got to Simon first, and because he has more technological do-dads with him.]

LMA: A lot of people are excited at the idea that Pajamas Media might actually bring money into the blogging community. What foundation does your business model rest on?

RLS: Two Things. First of all, of course, we're going to sell advertising. Secondly, we'll have affilitates like the BBC does—though we might not be quite at their level just yet.

Right now, we're really looking for affiliates, especially overseas. We intend to cover the world with our affiliates.

LMA: [leaning forward, whispering into his ear] What's the new name going to be for Pajamas Media? You can tell me.

RLS: No, I can't. I really can't. But it won't be a fun name like Pajamas Media. It'll be a boring name—like "the BBC."

Posted by: Attila at 12:28 AM | No Comments | Add Comment
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